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Project 4:  Good Chemistry's Coffee Cloud Fragrance Launch

Shot/Edited Lifestyle Photography and Video, Edited Social Media Launch Reel.
(Creative Direction by Melanie Haroldson.)

In 2018, Target launched a fragrance brand called Good Chemistry in partnership with Illume Fragrance. Good Chemistry is known for its vegan and cruelty-free products that evoke different moods and personalities. These products are designed and developed in ILLUME's Fragrance and Creative Departments in Maple Grove, Minnesota. As an in-house Art Director at ILLUME, I created visual content for new product launches.

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Coffee Cloud Fragrance Launch Video

CREATIVE DIRECTION, STYLING + PROP/SET DESIGN: MELANIE HAROLDSON. A COLLABORATION WITH ILLUME'S IN-HOUSE CREATIVE, MARKETING, AND FRAGRANCE DEPARTMENTS

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