top of page
Brand Elevation for ILLUME Fragrance
Lifestyle Photography and Video, Art Direction, Designed Brand Guidelines, Social Media Videos, Email Campaigns, and More. (Creative Direction by Melanie Haroldson.)
Pre-Production + On-Set Art Direction
Mood boards for photo props: furniture, textures, colors, accessories, etc.
Brand Standards
A sixty-plus page document outlining visual guidelines to keep customer's experience of Illume Fragrance consistent across all touch-points. Includes: Fonts and typography treatments, color palettes, campaign and presentation templates, photography style, social media templates, copy for messaging, pattern use, customer service responses, etc.
Social Media: Photo/Video Capture + Editing
Illume Fragrance Behind the Scenes at Maple Grove, MN Headquarters
Captured video clips and edited video for a behind the scenes look at the ILLUME Fragrance Headquarters in Maple Grove, Minnesota.
Graphic Design and Photography for Social Media Campaigns
Environmental Design: Art Direction + Signing
Graphic Design for Annual Catalog
REVIEW
FROM APRIL MUELLER, VP OF CREATIVE AT ILLUME FRAGRANCE
"Kristin's creative vision and attention to detail have helped us elevate our brand, engage more effectively with our sales team, and build excitement around our new launches.
She inspires others to perform at their best by building a culture of trust, communication, and collaboration. Kristin cares deeply at every stage of her process and works diligently to elevate the experience for her business partners and our audience.
She is a pleasure to work with, and a talented creator!"
THIS PROJECT WAS A COLLABORATION WITH ILLUME'S IN-HOUSE CREATIVE, MARKETING, AND FRAGRANCE DEPARTMENTS. CREATIVE DIRECTION: APRIL MUELLER + MELANIE HAROLDSON. PRODUCT + PACKAGE DESIGN: ABBY WACEK + TAISHA SVEDA. FRAGRANCE DESIGN: GRETA PAGEL. COPY: NATALIE SCHAEFER. LIFESTYLE PHOTOGRAPHY: JOSH GRUBBS + RYAN DYER. STYLISTS: ALISON HOEKSTRA + TOBY RAE. PRODUCT PHOTOGRAPHY: KRISTIN VERBY + JEFF CORDS.
bottom of page