Project 9: Visual Identity System for Metal-Flex Silicone Bakeware

Minnesota Rubber & Plastics produced silicone bakeware in their France location for the gourmet trade. To expand silicone bakeware into North America's consumer arena, they partnered with Whiteboard Product Solutions to create initial product designs for a variety of baking items. Many bakers were hesitant about silicone. Aiming to reach more classical bakers, MN Rubber designed the silicone products to look more metallic. 

As the Art Director in Whiteboard's Marketing Department, I developed the Metal-Flex brand in close partnership with the key client representative from MN Rubber. I also took the product photography, and designed production ready packaging. Premiering to rave reviews, Metal-Flex has garnered high-volume sales.