Project 2: Social Media Content for Good Chemistry Fragrance

Art Direction, Animation, Video Capture, Video Editing, Photography

In 2018, Target launched a fragrance brand called Good Chemistry. It is known for its vegan and cruelty-free products, that also evoke different moods and personalities. Good Chemistry products are designed and developed in ILLUME's Fragrance and Creative Departments in Maple Grove, Minnesota. As an in-house Art Director at ILLUME, I created visual content for new product launches + social media campaigns.

Package Design by Illume Fragrance's In-House Creative Team

Stop Motion Animation

Fragrance Longevity

Experimentation Kit

Personal Fragrance: Unknown Legend

Home Fragrance Category Launch

Candle Refill Directions

STYLING, PROP/SET DESIGN: MELANIE HAROLDSON. A COLLABORATION WITH ILLUME'S IN-HOUSE CREATIVE, MARKETING, AND FRAGRANCE DEPARTMENTS

CASE STUDY MENU