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Motion Video Design for Good Chemistry
Video Capture + Editing, Photography, Motion Graphics, Typography
In 2018, Target launched a fragrance brand called Good Chemistry. It is known for its vegan and cruelty-free products, that also evoke different moods and personalities. Good Chemistry products are designed and developed in ILLUME's Fragrance and Creative Departments in Maple Grove, Minnesota. As an in-house Art Director at ILLUME, I created visual content for new product launches + social media campaigns.
New Fragrance Launch Assets
Video Capture + Editing, Photography, Motion Graphics, Typography
STYLING, PROP/SET DESIGN: MELANIE HAROLDSON. A COLLABORATION WITH ILLUME'S IN-HOUSE CREATIVE, MARKETING, AND FRAGRANCE DEPARTMENTS
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