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Customer Experience Design for Christopher & Banks 

Environmental design, Print Collateral, Illustration, Art Direction, Video Capture, Video Editing,  Photography, Campaigns, Event Design.

Christopher & Banks is an American retail chain that specialize in women's clothing, focusing on the 40-60 aged demographic. I worked at the corporate headquarters in Plymouth, MN for ten years as the Senior Graphic Designer in the Visual Merchandising Department, also supporting the Marketing and Store Operations Departments. At that time, there were over 600 retail stores across America. 
 

Holiday In-Store Display Concepts

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Visual Merchandising Guidelines

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Implemented Holiday Window Concept

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In Store Displays

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Product Photography

Holiday Product Video + Animation Snippets

Autumn Campaign In-Store Concepts

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Denim Window Display Concepts

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BTS Video: Product Development Process for New Hires

I shot and edited video clips of each department inside Christopher & Banks's headquarters. The goal was to explain to hew hires what each department within the company does, and to show how all of the services come together from concept to design to production and distribution.

THIS PROJECT WAS A CLOSE COLLABORATION WITH CHRISTOPHER & BANK'S IN-HOUSE VISUAL MERCHANDIZING TEAM.

SUZI RIPORTELLA PROVIDED CREATIVE DIRECTION + PHOTO STYLING. TRICIA COOK MANAGED LOGISTICS AND PRODUCTION.

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