ART DIRECTION + MULTIDISCIPLINARY DESIGN
Storytelling with Video + Motion
Hi! I'm Kristin. I combine the vision and strategic thinking of an art director with hands-on expertise in design, photography, and video. I thrive on creative collaboration, bringing ideas to life across physical and digital spaces.
Product Launch Videos for Good Chemistry
A series of short-form product launch videos bringing fragrance stories to life through playful compositions, movement, and music. From concept development and shot planning to videography, talent direction, and editing, I created engaging, brand-aligned videos—some produced independently from scratch, others developed alongside existing photoshoots.
ROLE: ART DIRECTION · VIDEOGRAPHY · TALENT DIRECTION · EDITING
A Video Message to Customers for Christopher & Banks
During the pandemic, Christopher & Banks faced declining store traffic and significant business challenges. To reconnect with loyal customers, we created a heartfelt video encouraging them to return to stores and support the brand. I collaborated on the concept and messaging, directed and interviewed employees, captured video and voiceover, and edited the final piece—bringing together authentic voices to tell a meaningful story during a critical time.
ROLE: CONCEPT DEVELOPMENT · STORYTELLING · VIDEO DIRECTION · PRODUCTION · EDITING
Lifestyle Brand Film for Trentquility
As part of a brand identity and packaging refresh, I created an aspirational lifestyle video designed to evoke the calming, spa-inspired atmosphere of Trentquility. I developed the creative direction, establishing the look, feel, and sound of the video. Through curated footage, music selection, and editing, I translated the brand's identity into an immersive visual experience designed to complement the products without featuring them.
ROLE: CREATIVE DIRECTION · VISUAL STORYTELLING · FOOTAGE CURATION · VIDEO EDITING
Onboarding Department Videos Excerpts
for Christopher & Banks
Role: Art Direction · Storyboarding · Videography · Voice-over · Editing
